A tribute to beauty: Cantina di Soave’s 2016 Calendar

Wine, after all, is simply beauty, a fleeting moment of pure perfection.

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And so we had the idea, since this is December, to give an intriguing shape to this appeal by creating fascinating images of its beauty.
May we, then, introduce the 2016 Cantina di Soave Calendar, an exciting project for which we commissioned internationally-respected Giò Martorana, a photographer of immense talent and a finely-honed aesthetic sensitivity.
We asked him to portray the intense love we have for our city and for what we do. What he created was in every sense a tribute to beauty, an homage expressed through photographs of Verona itself.
His artwork, consisting of twelve large-format photos in uncompromising black and white, conveys the utter elegance of the Italian stile di vita, juxtaposing slivers of history, atmospheric tesserae, and intriguing glimpses of indescribable beauty.
“This calendar – explains Bruno Trentini, Managing Director of Cantina di Soave – speaks directly to us through striking images, light-play, and unexpected details. The creative subject is more artistically evoked than simply described, and with remarkable sensitivity. It has been a challenging and sophisticated project, one never before attempted in the wine world, and it finds a well-deserved place in the wider programme of striving for excellence that Cantina di Soave has pursued for many years now with passionate commitment, determination, and courage.”

Maddalena Peruzzi
Press and Communication Office