Cantina di Soave is undergoing a period of significant change. The most recent development regards its most prestigious Soave, Soave Classico Superiore DOCG 2016, in the winery’s ultra-premium flagship Rocca Sveva line. It is assuming the new name of Ciondola (no longer Castelcerino) and a more refined, essentialist graphic design.
In accord with its production philosophy, Cantina di Soave selects a small number of hillslope vineyards for the grapes that go into the wines classic to Verona traditional winemaking which compose its Rocca Sveva portfolio, the acme of quality for this historic wine house. This Soave’s new name is a tribute to the wine’s origin, since the term ciondola refers to the contour-planted vine-rows on the hillslope.
«The name – explained Bruno Trentini, Cantina di Soave General Manager – was dictated by marketing studies that led us to set aside the term Castelcerino, a place-name that had become over-used, since it was appropriated for the Soaves of other wineries in the area. We preferred to adopt a name that was manifestly our own and therefore gave us both specificity and uniqueness. The wine’s point of origin is exactly the same, and the wine is exactly the same as well: the only thing we changed was the name and label design, but that is significant, since tasting involves many senses, and the eye, too, must play a role».
Such a change in image deserves to be celebrated, and high-fashion designer Lorenzo Mossa did just that, by creating a dress inspired by Ciondola. And in fact, his creation will feature in the upcoming official presentation of his new Spring-Summer 2019 fashion collection.
«I wanted to convey everything possible – said Mossa – the growing area, the energy innate in that dark, basalt soil that nourishes the vine roots, the air that caresses the new shoots, and the light illuminating the glass brimming with Soave».
The result is a visionary dress composed of 80 metres of pleated tulle that required 18 days of work. Its remarkably complex appearance is anchored by an internal armature of rigid tulle that evocatively conjures up the contour-planted hillslopes, those ciondole, in fact, which give the wine its name. The three layers, with their varied hues, call to mind the subsoil of the vineyard, the surrounding air, and, finally, the deep, shimmering gold that distinguishes the wine itself. To complete this dress, such an intriguing combination of architecture, art, and fashion, Mossa utilised other luxury textiles as well, such as Mikado satin and smooth silk.